Gain a basic understanding of pricing tools and why they are helpful to farmers. This course includes a mix of tool benefits and why a diversified approach is best, along with why “the right tool, at the right time, in the right volume” is vital to long-term success. 

In this first part of a two-part series, discover all the available types of “accumulators.” We’ll discuss which ones your company offers, showcasing examples and discussing which market environments for which they are best suited.

In this second part of a two-part series, we’ll review several examples of different market setups, discussing if they’re a good fit for the double-up pricing tools, how to pick “the best one,” and determine which farmers for which they’re best suited. This course includes best practices for farmer conversations through each situation.

Discover the Min/Max and MinOnly style of products available at your company, who they’re best suited for, and how to sell them. Even if your organization doesn’t offer this product, it’s important for your team to understand how they work and how to explain them.

Discover the relevance of managed pricing tools in the market. Even if your organization doesn’t offer managed pricing tools, it’s important for your team to understand how they work and how to sell them in a manner that doesn’t over-promise future performance. 

Learn the key conversations that must be had after the sale is made. We’ll discuss timing and frequency of follow-ups, how to use the pricing tool sale to spark future sales, updating the farmer when “it’s working” and when “it’s not working,” and how to build long-term loyalty under any market condition. 

A capstone-style course that includes three different farmers with three different personalities over three different market scenarios. Through hypothetical scenarios, we’ll discuss which strategy makes the most sense for each farmer and how we would properly explain and sell it, followed by strategic follow-up and final pricing strategies. 

Discover the underlying building blocks that make up the structured pricing tool, and how farmers receive the benefits and flexibility of options without the complicated lingo. Learn when it may be right to use options instead of a pricing tool to build long-term loyalty.